創辦人的話
給親愛的IWE粉絲們：
過去這幾年受到疫情衝擊，我親眼見證了許多變化，
也深刻體會到變動與轉機其實是同一件事的兩面。
面對這些挑戰，我們需要迅速調整心態，甚至捨棄一些舊有的做法，
轉化為新生的力量。
在這段時間，我靜下心來，思考了幾個問題：IWE對於大眾的意義是什麼？
是什麼驅使我們繼續前進？以及，我們應如何定位IWE在市場中的角色？
作為領導彩妝品牌，沒有創新就意味著停滯不前。
因此，我們始終不斷地重塑、研發與改善，
堅持一貫的理念，為消費者提供最先進、最精美的產品。
此外，我們選擇捨棄華而不實的元素，不追求過度的潮流或繁複的包裝，
專注於產品的高品質，讓每個人（"I"代表我，"WE"代表我們）
回歸到對美妝產品本身的期待，打造出屬於自己的美感。
在保持肌膚無負擔的前提下，將成分與功效完美平衡，
並且具有實用性的產品，才能真正滿足消費者的需求。
每一個成分的比例調配、每一次新配方的測試，
都是我多年來累積的專業美妝和研發經驗，
再加上團隊的共同努力，最終達成理想的效果。
我相信，做正確的事，雖然前期需要大量投入，
但當消費者逐漸對品牌建立起信心，最終會證明這些努力是值得的。
未來，我們將繼續推廣IWE的理念，讓美變得簡單而永續。
IWE創辦人 古小偉
Message from the Founder
To our beloved IWE fans,
In the past few years, as we faced the challenges brought by the pandemic, I observed many changes around me. I’ve come to realize that change and opportunity are two sides of the same coin. Confronting these challenges requires a swift adjustment of mindset and even the reforming of outdated practices, transforming them into new sources of strength. During this time of reflection, I began to ponder some important questions: What does IWE represent to the public? What fuels us to keep moving forward? And how should we define IWE's place in the market?
As a leading makeup brand, IWE understands that without innovation, there is no progress. First, I remain committed to continuously reshaping, developing, and improving our products while adhering to our core principles—delivering cutting-edge, exquisite products to our customers. Secondly, we are letting go of the flashy and the overly trendy. We don’t chase excessive packaging or unnecessary frills. Instead, we focus on the high quality of the product itself, helping every individual (the "I" in IWE) reconnect with their true expectations for beauty products, allowing them to create their own sense of beauty.
Our goal is to maintain balance—providing skincare that is lightweight and non-burdening while achieving effective results. Only by offering practical, high-quality products can we truly meet the needs of consumers. Every formula, every adjustment in ingredient ratios, and every new innovation we introduce is the result of years of experience in professional makeup and product development, combined with the hard work of our expert team to meet our desired standards.
I firmly believe that doing the right thing may require a significant investment at first, but as consumers build their trust in the brand, they will come to realize that our approach was the right one all along.
Looking forward, we will continue to promote IWE’s vision, making beauty a simple yet enduring possibility.
Founder of IWE, Gu Xiaowei