關於IWE

  • IWE創立於2012年6月。
  • 女神粉底、陶瓷肌蜜粉透餅、炫光彩餅，以及適合亞洲人膚色且具有極佳延展性的修容盤，都是IWE最廣為人知的明星產品。
  • IWE的無粉感妝效，能營造出簡潔而時尚的氣質，這是每位女性的終身夢想。

IWE LOGO：

  • 以創辦人名字的英文縮寫為靈感，簡潔且富有設計感。IWE同時象徵 "It’s Whole Exquisite"（完美精緻），而黑白配色則是品牌的標誌。

  • IWE以簡潔、精美、時尚為品牌主張，針對亞洲人常見的膚色暗沉、蠟黃或偏灰的肌膚特點進行研發。

  • IWE的產品由擁有二十年美妝經驗的研發總監打造，凝聚了創辦人多年的專業積累和美妝成就，持續推出兼具護膚與彩妝效果的優質產品。


    • Founder's Message

    To our dear IWE fans,

    In these past few years, the pandemic has brought significant changes to the world, and I’ve seen firsthand how challenges and opportunities are often two sides of the same coin. Facing these challenges requires us to quickly adjust our mindset, reform outdated practices, and transform them into new sources of strength.

    During this time, I took the opportunity to reflect on some key questions: What is IWE’s purpose for the public? What drives us to keep pushing forward? And how should we define IWE’s place in the market?

    As a leading makeup brand, IWE cannot afford to stagnate. Innovation is essential. First, we remain committed to our philosophy of constant evolution, research, and improvement, delivering the most advanced and refined products to our consumers. Second, we will discard what is superficial and impractical—avoiding excessive trends and over-the-top packaging—focusing instead on the quality of the product itself. This allows each person (I, WE) to reconnect with their expectations for beauty products and create their own aesthetic.

    To truly meet the needs of our consumers, we must ensure our products strike a perfect balance between skin-friendly ingredients and effective results. The careful adjustment of ingredient proportions and the introduction of new formulas are the result of my many years of professional makeup experience, alongside the diligent efforts of our expert team.

    I firmly believe that doing the right thing, even if it requires substantial investment in the beginning, will ultimately win consumers' trust and confidence in our brand.

    Moving forward, we will continue to promote IWE’s philosophy, making beauty simple yet sustainable.

    Gu Xiao Wei
    Founder of IWE.