Mm+綠色大地品牌故事

美是從頭開始的挑剔——Mm+綠色大地“髮”力無邊

那一次，是古小偉首次聽到頭髮的聲音。

IWE美妝品牌已走過七個年頭，過去只推出過一款洗髮精。創辦人古小偉認為髮品並不是當時的重點，因此暫停了相關產品的研發。然而，真正促使他開始思考研發洗髮精，則是在2019年。

古小偉的髮質屬於外乾內油型，無法使用去油洗髮精，因為這會讓他的頭皮癢到無法忍受，因此他每天都必須洗頭。直到2019年，他偶然用了廠商提供的洗髮精，奇蹟般地解決了他每天出油的問題。那一天，洗淨的頭髮還散發出精油的芬芳。就在那一刻，古小偉萌生了開發一系列髮品的念頭，並開始規劃所有產品線。

【Mm+綠色大地】髮品系列因此誕生，涵蓋了去角質頭皮系列、保濕系列與健髮系列。

以美為職志的古小偉，立志要為愛美的人士提供一系列髮品，幫助大家提前做好美髮的準備。畢竟，當髮際線後移即將禿頭、掉髮或是髮質油膩且氣味不佳時，即使臉部妝容再精緻，整體美感依然會缺失。

多年來，古小偉作為彩妝師的經驗讓他有機會親身接觸超過一萬名模特兒與藝人，並舉辦過上千場專業的美妝與保養活動。這些經歷告訴他一個重要的道理：美的根源在於妝前的保養，而頭皮保養也不例外。擁有健康的頭皮才能擁有健康的髮質，只要做好頭皮的護理，頭髮自然會呈現出亮麗光澤。

所有【Mm+綠色大地】髮品系列的成分都經過IWE研發總監古小偉的嚴格把關，採用更親膚、不刺激肌膚的氨基酸作為主要成分，並不添加任何不良成分。

古小偉不諱言自己是一個愛美之人，因此每當他發現好的髮品成分，便希望與所有愛美人士分享。他研發的產品包括從深層清潔到適合日常使用的洗髮精，並確保【Mm+綠色大地】的洗髮精能夠在清潔的同時，讓頭髮散發出療癒的精油香氣。

【Mm+綠色大地】髮品系列是美學拼圖中的最後一塊。想知道它如何讓你的髮質充滿無限生機，讓你更加光彩奪目嗎？先來看看【Mm+綠色大地】全方位的髮類護理吧！

Mm+ Green Earth Brand Story

Beauty Begins with Hair – Mm+ Green Earth’s Boundless “Hair Power”

There was a moment when Gu Xiaowei first heard the voice of hair.

IWE, the beauty brand, had already been in the market for seven years, and in that time, they had only released a single shampoo product. However, founder Gu Xiaowei didn’t feel haircare was their main focus and halted any further haircare product launches. That changed in 2019, when he had a strong urge to develop a truly effective shampoo line.

With his combination of dry ends and oily roots, Gu Xiaowei could never find a solution. Oil-control shampoos made his scalp unbearably itchy, forcing him to wash his hair daily. But in 2019, he happened upon a shampoo sample from a manufacturer that finally stopped his daily hair oiliness. That day, his clean hair carried a fragrant scent of essential oils, sparking a new vision: Gu Xiaowei was inspired to develop an entire haircare line.

The product series, named Mm+ Green Earth, includes a scalp exfoliating series, a moisturizing series, and a hair-strengthening series.

With beauty as his lifelong mission, Gu Xiaowei aimed to provide a range of haircare products to those who value aesthetics, helping them prepare for beautiful hair. After all, when your hairline starts receding or hair loss begins, no amount of makeup can restore your complete look if your hair is unhealthy.

Gu Xiaowei’s extensive experience as a makeup artist gave him the opportunity to work closely with over 10,000 models and celebrities, conducting thousands of professional beauty and skincare events. He’s seen firsthand the importance of proper care, handling the skin of countless men and women. His takeaway? The foundation of beauty begins with pre-makeup skincare—and for hair, it starts with a healthy scalp.

A healthy scalp leads to healthy hair. When the scalp is well-nourished and cared for, hair naturally becomes shiny and vibrant. This belief led to the creation of the Mm+ Green Earth haircare line, where every product's ingredients are carefully selected and approved by Gu Xiaowei, IWE’s R&D director. The main ingredients are gentle, skin-friendly amino acids—no harsh chemicals, no harmful additives—just what you need.

Gu Xiaowei admits he is a lover of beauty, and when he finds good haircare ingredients, he feels compelled to share them with all beauty enthusiasts. The products range from deep-cleansing shampoos to specially formulated daily washes, ensuring that the Mm+ Green Earth shampoos leave hair both clean and infused with the soothing scent of essential oils.

Mm+ Green Earth is the final piece of the beauty puzzle. Want to know how it can unleash your hair’s true power and help you shine brighter than ever? Start by exploring the comprehensive haircare solutions offered by Mm+ Green Earth!